our folklore initiative
How did humanity learn to laugh?
Who hung the stars in the heavens?
How did people first stumble upon fire? 
Throughout history, humans have answered such questions best through myths, folktales and stories. They are the touchstones of our tribal, cultural and individual journeys.
Curious to see how our cultural diversity and our common humanity might play across one particular genre of folklore, we culled through hundreds of mermaid tales. These ten intrigued us the most.
> MERMAIDS
We also offer four tales that represent the wide range of human folklore:
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"Myth
in its living, primitive form is not merely a story told but a reality
lived."
-Bronislaw Malinowski, Polish anthropologist