Why E-commerce & Retail Need an Identity Upgrade
Online stores fight a growing list of identity-driven threats:
Scalper bots empty limited-stock drops in seconds.
Fake reviews and ratings mislead buyers.
Coupon and referral abuse drains marketing budgets.
Chargebacks and payment fraud rise when one person runs dozens of accounts.
Shoppers want speed and privacy; merchants need assurance that every cart, click, and rating comes from a real customer.
The Role of Proof of Humanity
Proof of Humanity is a concept introduced by Humanity Protocol, providing a privacy-first way to confirm that someone is a real, unique individual, without collecting or exposing sensitive data.
With Humanity Protocol, customers mint biometric-backed credentials proving they are human, singular, and eligible for a service (e.g. "unique shopper", "over 18"), while keeping full control of their personal data.
This enables retailers to:
Block bots and duplicate accounts at the checkout page.
Accept product reviews only from verified purchasers.
Limit discount codes, fairdrops, or raffles to one per real person.
Verify age for restricted items without storing IDs.
Proof of Humanity becomes the core trust signal from product drop to post-purchase feedback.
How Humanity Protocol Helps E-commerce & Retail
Bot-free product launches
A single credential lets each shopper buy one unit - scalpers get nothing.Genuine review systems
Only customers with a valid credential tied to an order can post ratings.Fraud-resistant loyalty & referrals
One person, one reward - coupon stacks and multi-wallet gaming disappear.Private age verification
Proof confirms "18+" at checkout without scanning passports.Portable shopper identity
Customers carry their credential across partner stores, building a trusted purchase record.
What It Enables
Higher sell-through to real fans, not resale bots.
Accurate ratings and social proof that build buyer confidence.
Lower chargebacks and customer-service costs.
Seamless omnichannel loyalty tied to a single, human-verified profile.
Compliant sales of age-restricted goods without bulky KYC flows.
