The problem
Brands pour millions into influencer campaigns, yet up to half of fans can be bots or fake accounts:
Follower farms inflate audience size to demand higher fees.
Automated like / follow bots spike engagement metrics overnight.
Performance-based payouts reward inflated numbers instead of real reach.
Manual audits are slow, costly, and still miss sophisticated Sybil networks.
Marketers can’t be sure they’re paying for genuine human attention.
The Solution
Proof of Humanity turns raw metrics into trusted metrics.
Human-verified audiences - Only likes, follows, and comments tied to a Proof-of-Humanity credential count toward campaign KPIs.
Fair payouts - Influencers earn based on real reach; brands pay only for verifiable engagement.
Bot-proof promo codes & drops - Discounts or NFT rewards unlock only for human accounts, stopping coupon scrapers.
Privacy-respecting - Fans reveal nothing beyond "I’m a real person", keeping personal data off advertiser servers.
How It Works
Audience upgrade
Followers mint a one-time Proof-of-Humanity credential (palm scan), no personal info shared.Metric filtering
Social platforms flag engagement coming from verified humans; influencer dashboards display the "true reach" number.Payment triggers
Smart contracts or ad platforms release funds only when human-verified engagement milestones are met.Portable fan identity
Users carry the same credential across creators and platforms, building a trusted engagement record.
Benefits & Results
Ad spend efficiency - Budgets flow to creators who reach real people, not bot scripts.
Creator credibility - Influencers with genuine audiences stand out instantly.
Lower fraud & refund claims - Brands see transparent, audited engagement in real time.
Healthier communities - Bot farms lose revenue incentives, reducing spam for everyone.
